Heyo ~
Call me Shuru.
I think, write, design, and build products.
Occasionally boulder, swim, and meditate.
✦ AI Builder & Designer
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I'm Shuru — a designer and builder who thinks in systems and dreams in sketches. I came into design through a messy, non-linear path: some code, some writing, a lot of asking "why does this feel off?" and then refusing to let it go.

These days I work at the intersection of AI and interface design, figuring out what it means to build tools that feel alive and generous to use. Outside of work, you'll find me on a bouldering wall, brewing an unreasonably precise pour-over, or filling sketchbook pages with type experiments at 2am.

I believe good design is about caring at every layer — the pixel, the word, the interaction rhythm, the feeling someone gets when they close the tab and realize they're still smiling.

Full story & timeline

Works

Projects taking shape. Full stories coming soon.

Case study in progress

Shuru Icons

Hand-drawn icon set for playful interfaces.

design
2026

Full case study coming soon

Case study in progress

Design System Starter

Token + component starter for indie hackers.

designproduct
2025

Full case study coming soon

Case study in progress

Meditation Log

A quiet tool to track sits and reflect.

product
2025

Full case study coming soon

Case study in progress

Boulder Route Viz

Sketching routes before hitting the wall.

productdesign
2024

Full case study coming soon

Case study in progress

Type Explorations

Visual journal of pairings and spacing.

design
2024

Full case study coming soon

Case study in progress

Knowledge Graph

Connecting ideas across books and projects.

product
2024

Full case study coming soon

Writings

Ideas in progress. Essays coming soon.

Why I Stopped Optimizing My SetupI spent three years tweaking my terminal, note-taking system, and desk layout. Here's what I learned about sharpening the axe vs. avoiding the tree.Essay in progress
How I Think About Design SystemsDesign tokens, component libraries, and the tension between consistency and creativity. A framework for when to reuse, refine, or rebuild.Essay in progress
Bouldering and the Beginner's MindEvery route is a puzzle you solve with your body. What falling off the wall a hundred times taught me about learning and frustration.Essay in progress
Building Products That Feel AliveThe best tools have a texture, a rhythm. They feel like someone cared. Notes on micro-interactions, copy tone, and invisible details.Essay in progress

Contact

Always happy to hear from interesting humans.

Got a thought, a question, or something you think I'd enjoy? Drop me a note — I read everything.

Email me

Opens your email app · shuruws@gmail.com